Julia Zhu

Web3 Community & Marketing Leader

About

Highly accomplished Web3 Community and Marketing Leader with over 4 years of experience driving growth and engagement within NFT and crypto ecosystems. Proven ability to scale platforms by orchestrating strategic partnerships, leading impactful social campaigns, and boosting liquidity, as demonstrated by converting 5% of 1,000+ engaged NFT projects into active partners. Trilingual in Chinese, Japanese, and English, excels at fostering vibrant global communities and delivering user-centric growth strategies.

Work Experience

Operations & Community Manager

Dew.gg (NFT Aggregator & Launchpad)

Mar 2023 - Mar 2025

Managed and optimized backend operations while leading Discord community initiatives to enhance user experience and integrate feedback for strategic improvements.

  • Optimized backend operations for Dew.gg, ensuring seamless functionality and enhancing user experience across the platform.
  • Orchestrated Discord community initiatives, organizing engaging events and providing real-time support to a community of thousands, fostering active participation.
  • Collaborated cross-functionally with product, marketing, and development teams to integrate community feedback, driving strategic improvements that enhanced platform features.

Marketing Manager

X2Y2 (NFT Trading Platform on ETH)

Jan 2022 - Mar 2025

Spearheaded strategic partnerships and community engagement initiatives to boost platform liquidity and user engagement for an NFT trading platform.

  • Spearheaded strategic partnerships with numerous NFT projects, significantly enhancing overall platform liquidity.
  • Orchestrated Discord-based whitelist events, successfully driving increased trading activity and user engagement across the platform.
  • Oversaw backend operations, ensuring seamless integration and robust functionality for new NFT project listings.
  • Provided timely technical support and collaborated on data-driven optimizations, contributing to improved trading performance and user satisfaction.

Market Manager

tofuNFT (NFT Trading Platform on multi-chain)

Sep 2021 - Mar 2022

Cultivated over 1,000 BSC NFT team relationships, converting 5% into active partnerships, and managed day-to-day market operations for a leading multi-chain NFT marketplace.

  • Initiated contact with over 1,000 BSC NFT teams, successfully converting 5% into active, revenue-generating partnerships.
  • Managed comprehensive day-to-day market operations for a leading multi-chain NFT marketplace, ensuring smooth platform functionality.
  • Directed strategic outreach efforts, significantly expanding the marketplace's ecosystem and user base.

Digital Content & Social Media Specialist

Gajeota (Smartphone information website)

Jul 2020 - Feb 2021

Analyzed market intelligence on smartphone specifications and managed social media channels to drive engagement and website traffic.

  • Conducted in-depth market intelligence analysis on smartphone specifications, pricing, and benchmark scores, informing data-driven content strategy.
  • Managed social media channels, driving increased user engagement and website traffic through targeted content strategies.
  • Developed and curated engaging digital content, attracting a broader audience to the smartphone information website.

Content Specialist

自作.com (PC Building Community Platform)

Mar 2020 - Jul 2020

Translated technical articles and news, developed timely updates, and curated content for a PC building community platform.

  • Translated complex technical articles and news content, providing accurate and localized information for a broad Japanese user base.
  • Developed and published timely news updates and curated high-quality content on PC builds and industry trends.
  • Contributed to the growth of a leading PC building community platform by delivering expert-level content.

Digital Media & Backend Operations Manager

Ticketfes (A ticket information website)

Dec 2019 - Mar 2020

Managed social media accounts and coordinated backend systems to deliver real-time ticket information, ensuring accuracy and optimizing operational workflows.

  • Managed social media accounts and coordinated backend systems, ensuring real-time delivery of critical ticket information to users.
  • Ensured the accuracy and timely update of ticket data, significantly enhancing overall user experience and reliability.
  • Collaborated with internal teams to streamline content updates and optimize operational workflows, enhancing overall efficiency.

Sales Manager - Crypto & Digital Content Specialist

coinjinja (https://www.coinjinja.com/)

Oct 2017 - Feb 2020

Engaged directly with clients to negotiate advertising deals, coordinated content integration, and collaborated cross-functionally to enhance platform visibility and market growth for Japan's leading crypto app.

  • Negotiated and secured advertising deals with key clients for CoinView, Japan's leading crypto app, significantly contributing to revenue growth.
  • Coordinated the integration and translation of digital content for ICO campaigns and crypto-related blogs, ensuring accurate and timely market communication.
  • Collaborated cross-functionally to enhance platform visibility and drive substantial market growth through strategic content initiatives.

Frontend Developer

otooku (C2B Used Car Auction Startup)

Dec 2016 - Apr 2017

Developed responsive web interfaces for a C2B used car auction platform, ensuring seamless user experience and cross-browser compatibility.

  • Developed responsive web interfaces for a C2B used car auction platform, significantly enhancing user experience across multiple devices.
  • Collaborated closely with designers and backend developers to integrate APIs and maintain robust cross-browser compatibility.
  • Implemented front-end solutions that streamlined the auction process, improving platform efficiency.

Operations & Content Manager

rakunew (Gadget E-commerce & Media)

Feb 2013 - Nov 2016

Planned and operated trendy gadget projects, negotiated with suppliers, managed customer support, oversaw logistics and web content, and gathered strategic market data.

  • Planned and executed trendy gadget projects, successfully launching new products into both international and domestic markets.
  • Negotiated favorable terms with suppliers and managed comprehensive customer support, enhancing satisfaction rates.
  • Oversaw all logistics and web content operations, ensuring efficient delivery and consistent brand messaging.
  • Conducted strategic market data analysis and trend forecasting, informing key business decisions and product development.

Software Engineer / Systems Developer / Project Leader

Base Corporation & Mizuho Securities (SES & In - house Systems)

Feb 2004 - Dec 2009

Developed and tested enterprise-level applications, contributed to care system development, participated in government OA system testing, and played key roles in mobile ticketing, dispatch, and financial tools development, often assuming leadership.

  • Developed and rigorously tested enterprise-level applications across diverse industries including government, transportation, and finance, ensuring high performance and reliability.
  • Key contributor to the development of the ANA mobile ticket reservation system and FANUC dispatch management system, facilitating smooth transition to web-based processes.
  • Designed, coded, tested, and documented multiple complex financial tools, including foreign bonds management systems, utilizing Java, JSP, and Oracle.
  • Developed SOX-compliant web-based workflow management systems, streamlining processes for UAT releases and internal approvals, enhancing compliance.
  • Collaborated effectively with multidisciplinary teams and assumed project leadership roles to ensure timely delivery of high-quality software solutions.

Education

Electronic Engineering

Shanghai Jiao Tong University

Jan 1998 - Jan 2002

Languages

Chinese , Japanese , English

Skills

Community & Marketing

  • Community Management & Growth
  • Discord & Telegram Management
  • Online Event Planning & Execution
  • Social Media Strategy & Operations
  • Customer Support & Feedback Analysis
  • NFT Market Expertise

Operations & Technical

  • Backend Operations Understanding

Professional & Soft Skills

  • Adaptability & Fast Learning